Thank you for your interest in advertising with Inside UW–Madison and The Weekly.  Our Advertising Toolkit provides an overview of the types of ads available, the ad rates, and guidelines to help you or your designer to make the most out of your ad space.

Once you have reviewed the toolkit and are you are ready to make your reservation, contact Kari Schrage in University Marketing, by email or call at 608-890-4246 to make your reservation.


The Fine Print

Inside UW-Madison
More than 32,000 people receive each issue of Inside UW–Madison.
This includes faculty, staff, and graduate assistants. An additional 3,700 staff members from affiliated organizations such as UW Hospital and Clinics, the Wisconsin Alumni Association, and the University of Wisconsin Foundation are also part of the UW–Madison campus community.
The Weekly
More than 43,000 students receive each issue of The Weekly. Our students come from all 50 states and more than 130 countries.
Distribution Schedule
Inside UW-Madison is published twice weekly (Tuesdays and Thursday mornings) during the academic year. Ads intended for the Tuesday edition must be submitted to University Marketing by the previous Friday. Ads intended for the Thursday edition must be submitted by Tuesday. During the summer and winter breaks, Inside UW publishes on Tuesdays.
The Weekly is published once each week (on Wednesday evenings) during the academic year including Summer Term. Ads must be submitted to University Marketing by the Monday prior to the issue.
Acceptable Material
Inside UW-Madison and The Weekly currently accept advertising material produced by and related to university departments, schools, colleges, units, or affiliates. Our definition of university departments includes units affiliated with the university whose primary purpose is to provide services for faculty, staff, and students. Content of advertising and editorial supplements is subject to approval by our editors. Advertisements including references to alcohol consumption are not permitted.
Inside UW-Madison and The Weekly accept transfer by UW Funding streams or by check. Please provide a funding stream and your billing manager’s name and email at the time you place your ad. We are not able to process credit cards or take cash.