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Familiarity breeds content

People find inspiration for their careers in all sorts of places. Brandon Shields found his in a can of Pringles. While deployed in Afghanistan, the then-Marine Corps lieutenant received care packages filled with familiar products from home. “A can of Pringles would bring me back to being with my siblings sharing them, or even ChapStick would take me back home." Now Shields is a Wisconsin School of Business MBA student studying the connections we all have with everyday products.  

Top Stories

UW2020: WARF Discovery Initiative proposals selected

Photo: Yan Liu in laboratory

Fourteen research and infrastructure projects with the potential to transform robotics, cancer treatment, data science and more have been selected for support from the UW2020: WARF Discovery Initiative. UW2020 provides an average award of about $360,600 over two years for the successful proposals.

DoIT suggests where to look for your parking email

Photo: Parking lot sign

DoIT has received reports of parking permit offers being sent to people's email Clutter folders. If you are expecting an email from Transportation Services with your 2016-17 parking permit offer and have not received it, be sure to check Clutter, located in your email folders on the left-side panel.

Business Dean Ortalo-Magné to depart in 2017

Photo: Francois Ortalo-Magne

François Ortalo-Magné, the Albert O. Nicholas Dean of the Wisconsin School of Business, will depart Madison in summer 2017 to become dean of the London Business School. Ortalo-Magné is best known for innovations in curriculum design and delivery and for the school’s brand platform: Together Forward.

100 Guest Rooms Conveniently Located Downtown

Come enjoy the amenities at the Frank Lloyd Wright-inspired Fluno Center. Conveniently located on University Ave. with excellent dining on-site.

Around Campus

Clearing the air about campus campaigning

Photo: Woodrow Wilson and Charles Van Hise in a car

With the Republican and Democratic con-ventions in the news, On Wisconsin takes a look at one of the first times a presidential candidate visited UW-Madison. “The best treatment for bad politics," the contender proclaimed, "is the same as that for tuberculosis.” Or so people thought in 1911.

Academic Staff Executive Committee has new officers

Photo: Kevin Niemi

Kevin Niemi has been elected chair of the Academic Staff Executive Committee and Bruno Browning is the new vice chair. Niemi (left) is director of outreach programs in WISCIENCE and has served on ASEC since 2013. Browning is CIO for the College of Letters & Science.

A taste of vision, via the tongue

Photo: Woman demonstrating Wicab device

A device that can convey visual information to a blind person via the tongue, patented almost 20 years ago by a visionary UW-Madison doctor, is now on the market after a long campaign by the company he founded. As with normal vision, the brain interprets incoming sensations to make a picture of the world.

Product for PKU patients tastes whey better

Photo: Denise Ney

Food products made from a protein found in whey can be part of a better-tasting diet for people with phenylketonuria, according to a study led by UW-Madison's Denise Ney and researchers from Boston Children's Hospital. The more palatable products could increase how strictly PKU patients stick to their diets.

Outside UW

Unique dance program creates opportunities

Photo: Dance students performing

A 30-week program envisioned by educators and accomplished dancers — "Performing Ourselves" — is taught by UW-Madison dance students. Its goal: "Empower and build the confidence of young girls ... from low-income families, who otherwise wouldn't have access to an after school dance program."

Campus Initiatives

Summer students flip for biochemistry

Photo: Biochemistry teacher

Intro to Biochemistry is being taught as a “flipped” summer class, offering students a smaller class size and student-to-instructor ratio. So what's flipped? Students watch lectures and complete a quiz before coming to class. Classroom time can then be devoted to discussion of problem sets.


Nair named to state economic development board

Photo: R.D. Nair

Gov. Scott Walker has appointed R.D. Nair, professor at the Wisconsin School of Business, to the board of directors of the Wisconsin Economic Development Corporation (WEDC). Nair is a CPA and teaches in the Wisconsin Executive MBA Program and the nationally top-ranked master of accountancy program.

Zweibel wins 2016 Maxwell Prize for Plasma Physics

Photo: Ellen Zweibel

Ellen Gould Zweibel has won the American Physical Society’s Maxwell Prize for Plasma Physics for “seminal research on the ener-getics, stability and dynamics of astrophysical plasmas, including those related to stars and galaxies, and for leadership in linking plasma and other astrophysical phenomena.”

In Memoriam

Abrahamson was widely-known geneticist

Photo: Seymour Abrahamson

Seymour Abrahamson, a professor of zoology known for studying the effect on humans of the atomic bombs dropped on Hiroshima and Nagasaki, died Saturday at age 88. A lively genetics teacher, he was “wonderful, ebullient, life-loving, gracious and vital," a colleague told the Wisconsin State Journal.

In the Media

Iverson thinking strategically as new WARF leader

Photo: Erik Iverson interviews new WARF Managing Director Erik Iverson, who started July 1. “There’s a great deal of pressure on this organization to do all sorts of things,” Iverson said. “And I’m finding that’s an opportunity to bring some semblance of strategic order and priority.”


Events benefit homeless pet owners

Photo: Vet and dog at WisCares clinic

A series of events focusing on the human-animal bond will benefit WisCARES, a partnership between the schools of Veterinary Medicine and Social Work. WisCARES provides veterinary care and housing support to Dane County pet owners who are currently experiencing or are at risk of homelessness.  

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